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Life Web Searches Rise 

 

Internet users searched for life insurance information on the Web about 16.6 million times in 2009, according to a Web traffic measurement firm.

Life information search activity increased 15% between 2008 and 2009, says comScore Inc., Reston, Va.

When Web users searched for the term “life insurance,” about 5.8% then ended up visiting MetLife.com; 2.8% visited NewYorkLife.com; and 2.5% visited StateFarm.com.


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