NU Online News Service, June 3, 2008, 4:37 p.m. EDT
Independence Holding Company has introduced a new logo and changed its Web address.
IHC, Stamford, Conn., now will do business as the IHC Group.
The company has moved its main Web address to http://www.ihcgroup.com, from http://www.independenceholding.com
IHC is rebranding to give the 14 companies it has acquired over the past few years a consistent look and feel, the company says.
In addition to changing the Web address, IHC will promote its new look with print ads, a corporate video, Webinars and exhibits at insurance industry trade shows, the company says.