Stressors in the long term care industry, like premium increases, have resulted in lawsuits, market consolidation and bad press. This turmoil has encouraged conservatism in pricing and guardedness in benefit designs.
Criticism has recently targeted innovative benefit designs such as so-called “cash” products. Cash products pay eligible insureds cash based on standard benefit triggers, versus the standard model of reimbursing paid services. Some believe cash products cannot be actuarially sound. An executive at the 2007 Intercompany Long-Term Care Insurance Conference in Dallas, said, “Cash at 100% is stupid and wrong.”
Why are people worried about cash products? Fears presumably include adverse selection and moral hazard, resulting in changing behavior of insureds and the eventual discovery that such products have been underpriced.
In our opinion, however, cash products can not only be properly priced, but will be more stable over the long run. Disability rates are stable and declining, so this is not a pressure on pricing. Changes in care delivery or legislative pressures place greater price adjustment risk on typical reimbursement products, while the inherent flexibility of cash products compensates for this.
Pricing of cash products
Cash product pricing is entirely consistent with the pricing of reimbursement products, except for the morbidity risk. Both depend on disability rates among insureds. For reimbursement products, the probability that someone will make a claim is based on (a) disability under the policy’s definition (generally, disability in two activities of daily living or cognitive impairment), and (b) receipt of paid services for that disability. The percentage of disabled people assumed to seek paid services is known as the “paid help” assumption. A cash product must account only for the first risk (a).
Disability rates
Population disability rates have exhibited two important trends. First, disability rates are decreasing (note the increasing rate of “nondisabled” in the table from the National Long-Term Care Survey). However, this risk could be made unstable by not allowing for changes in care delivery, as with more restrictive reimbursement policies.
Paid help
The second important trend is that care delivery is changing; the proportion of disabled people likely to make home healthcare or alternative care (non-institutional) claims is growing (note the decreasing rate of “institution” in the chart relative to other groups). The paid help percentage assumption, combined with this non-institutional proportion, is the key pricing issue to differentiate between a cash product and a reimbursement product.